year
2025
Client
Metric Engineering
timeline
6 weeks
10x
Organic Traffic
300%
More Leads
720+
Hours Saved
The Challenges
A premium consultancy hidden behind a generic website.
11 years of regulated engineering expertise - Class 2 residential under the NSW DBP framework, military and civil infrastructure, bespoke structural design - represented by a flat, dated digital presence that sent the wrong signal to every developer, builder, and architect who landed on it.
No brand system to anchor the work.
No typography hierarchy, no messaging architecture, no visual language that signalled specialist competence. Their existing digital presence did nothing to emphasise the complexity of their work.
Manual lead handling killing momentum.
Enquiries landed in inboxes and got re-keyed into spreadsheets. Leads went cold during busy periods, follow-up was inconsistent, and there was no single source of data between sales pipeline and active project management. Metric was busy delivering projects, not worrying about data systems.
The Solutions
Custom Website Development
Fully fledged design system, scroll-triggered interactions, interactive service cards, and a project showcase built to position Metric as an industry leader. Professional copywriting across every page, with full SEO and performance optimisation across the board.
AI Automation Systems
Every new enquiry automated, categorised by service, and assigned with a draft quote ready for review. Automated follow-up sequences for cold leads, recurring task templates for standard project types, and a real-time pipeline dashboard.
Connecting Project Management & CRM
ClickUp configured as the single source of truth for both lead pipeline and live engineering jobs. Every lead submission routed directly into ClickUp as a structured record - no inbox triage, no manual entry. AI integration allowed us to automate all of Metric's systems into one dedicated dashboard.
