How Metric's growth system tripled their leads.

11 years of regulated engineering expertise: Class 2 residential under the NSW DBP framework, military and civil infrastructure, bespoke structural design. All of it represented by a flat, dated digital presence that sent the wrong signal to every developer, builder, and architect who landed on it.

No typography hierarchy, no messaging architecture, no visual language that signalled specialist competence. Their existing digital presence did nothing to emphasise the complexity of their work.

Enquiries landed in inboxes and got re-keyed into spreadsheets. Leads went cold during busy periods, follow-up was inconsistent, and there was no single source of data between sales pipeline and active project management. Metric was busy delivering projects, not worrying about data systems.

Fully fledged design system, scroll-triggered interactions, interactive service cards, and a project showcase built to position Metric as an industry leader. Professional copywriting across every page, with full SEO and fast load times across the board.

Every new enquiry automated, categorised by service, and assigned with a draft quote ready for review. Automated follow-up sequences for cold leads, recurring task templates for standard project types, and a real-time pipeline dashboard.

ClickUp configured as the single source of truth for both lead pipeline and live engineering jobs. Every lead submission routed directly into ClickUp as a structured record, with no inbox triage and no manual entry. AI integration allowed us to automate all of Metric's systems into one dedicated dashboard.