Case study
Baby Mango, Baby & kids retail, Brand, Store & AI Creative
Launching a premium store for Baby Mango.
$200k+
monthly sales
100+
product images
3x
return on ad spend
The Challenges
Brand new brand with no household presence.
Baby Mango had product, vision, and a name, but no brand system, no store, and no way for customers to buy. Every day without a launch was a day of momentum lost in a category that moves on trends.
A crowded baby category where most stores look the same.
Generic Shopify themes, stock product shots, and template branding dominate the space. To stand out and justify a premium price point, Baby Mango needed a digital presence that felt closer to a fashion label than a baby store.
No content engine to fuel paid acquisition.
Paid ads only work with strong creative. Without custom product imagery and a defined brand language, every dollar spent on ads would have been spent showing customers something forgettable.
The Solutions
An AI-assisted creative engine.
A full library of 100+ custom product images produced with an AI-assisted creative pipeline, built to work as hero shots on the website and as scroll-stopping creative on Meta and TikTok. One library covered both the site and the feed.
A brand system built to sell.
We developed the full Baby Mango identity: name treatment, palette, tone of voice, packaging direction, designed for a premium baby DTC audience. Every brand decision was made with the e-commerce store and ad creative in mind from day one.
A paid acquisition engine live from launch day.
Meta and TikTok campaigns built and live from launch day, funnelling paid traffic straight into a store already built to convert. No three-month wait-and-see gap between launch and revenue.
The Results
$200k+ in monthly sales across Australia
3x return on ad spend across Meta and TikTok
100+ product images from one AI-assisted creative pipeline
Store converting from day one, with no launch-to-revenue gap