Case study
Urban Built Projects, Construction, Web & AI Automation
Urban Built's new digital presence turns enquiries into booked jobs.
100%
of enquiries answered same-day
8+
admin hours back per week
2x
faster quote turnaround
The Challenges
Word-of-mouth work, invisible online.
Urban Built delivers full-service residential and commercial builds across Sydney, but the work lived in photo folders and referrals. Prospects checking credentials online found little to back the quality of the builds.
Enquiries competing with site hours.
The team is on site during business hours. Enquiries landed in an inbox and waited, quotes slipped while jobs ran, and the fastest competitor to respond often won the work.
No system between first contact and contract.
No pipeline, no follow-up cadence, no view of which enquiries were worth chasing. Every lead depended on someone remembering it.
The Solutions
A website built to carry the credentials.
Full design and build: services, project showcase and process laid out to read like the firm's finished work, with the portfolio doing the selling for residential and commercial clients alike.
Automated lead capture.
Every enquiry lands in a structured pipeline the moment it's submitted, categorised by project type and acknowledged instantly. No inbox triage, no lead sitting unread.
Follow-up that runs itself.
Automated sequences keep leads warm while the team is on site, and reminders surface the enquiries that need a human call. Nothing goes cold by accident.
The Results
Every enquiry acknowledged the moment it arrives, around site hours
Follow-up runs automatically, so no lead goes cold by accident
A project showcase that carries the premium positioning online
One pipeline from first contact to signed contract
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